"Little Things Are Big Things"

Were the words of my college basketball coach.  His point of course was that success in hoops depended on doing the little things.  Cutting off the baseline, taking the right closeout angle and setting proper screens amid a host of other "little things" were the keys to winning, not scoring, dunking or nailing the 3.  Now we know that's not true but his point was well received then and is applicable in business now.  When I birthed Cakedy my vision was build a brand to rival Snickers.  I wanted to hop right into corporate financing, national strategy, and demographic marketing models.  But little things are big things.  Vendors who hand make the product with care.  Team members who can press the flesh locally and present the brand with a smile.  And most importantly a founder willing to start at the bottom.  That last one is tough, but it is a little thing.  While I've had success in my corporate life I've had to admit that I don't know ANYTHING about retailing or confections.  And in order for this brand to rival Snickers I've got to figure this thing out along with the thousands of other struggling foodies.  You don't jump the line to global corporate strategy because you have an MBA.  "Little things are big things Ryan, little things are big things!"