The idea for the Cakedy candybar had been bouncing around in my head for a few months when I happened on an msn article about Roxy Klein a young candy apprentice in southern cal. With a little research I found out her father, David Klein, was the inventor of Jelly Belly jelly beans - a pretty nice feather in your candyworld cap if you can get it. On a whim I picked up the phone and dialed, getting Roxy on the line. "Give me your number and I'll have someone get back to you." Was her retort. Begrudgingly I forked over the number certain I'd never hear from David. 5 minutes later (I said 5) David is inside my head probing me with questions on the size, naming conventions, chocolate content and nougat flavor of a Cakedy candybar.
Needless to say David's been awesome. His advice and guidance have been incredibly helpful in navigating the candyworld. I definitely look forward to David's continued involvement as we take Cakedy from scrappy upstart to king of the candyworld! Take a look at the trailer for David's documentary
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